There is really no end to the amount of written material marketing teams need to produce today across all of their audiences and channels. I’ve spent my entire professional life in the writing realms, both as the sole content generator on a team and as the head of multi-member content groups that still had so much to do that we needed freelancers to help with the overflow. SEO initiatives in particular require vast amounts of content that has to address both your human audience and your search engine audience. And that search engine audience reads A LOT across your website, social channels, and your industry in general.
The other challenge facing marketing teams is that even when they identify their target market and ideal titles, these audiences are often overwhelmed with content. You have to guide them on their content journey to truly understand your business. A news release, blog post, product brochure, and case study are all fantastic pieces, but they may not all be relevant at all points in the buying cycle. YOU have to deliver the right content at the appropriate time or you could be facing an overwhelmed, confused audience. HELP them buy what you have to sell!
Comma Bistro works with you and your team to understand your business, your audience, and what you’d like to accomplish with each piece of content. We provide research, copywriting, and editing for a wide variety of projects, including:
Additionally, Comma Bistro can help you with strategy work for new products and campaigns, annual marketing planning, as well as special events and communications. This includes projects such as:
Marketing organizations today are faced with creating an ever-increasing amount of content to reach their audiences via the web, social media, email and PR campaigns, sales engagements, tradeshows, printed materials, and more. Even content teams with multiple writers often can’t keep up. Developing a relationship with a trusted, experienced freelancer helps you ‘expand your bench’ with additional capabilities on an ad-hoc or regular basis. This enables you to generate fresh, on-brand content that delivers the right message to your target audience—and reduces the burden and stress on your internal team. Comma Bistro creates the content your marketing team needs so they can stay focused on the execution and measurement side of campaigns and projects.
With Comma Bistro, you get: